Heide Bajnrauh

Heide Bajnrauh works extensively on regulatory and congressional issues involving health policy in the public and private sectors. She advises clients on regulatory reform and reimbursement strategies involving coding, coverage and payment for medical device companies, pharmaceutical and biotechnology companies, providers and national health care associations.

Heide advocates in Congress and the administration, including the Centers for Medicare and Medicaid Services, and provides strategic advice to clients to meet their business objectives and influence public policy. She developed extensive knowledge of health care policies and reimbursement while serving as the director of Reimbursement Services for Aequitas, a health economics firm in San Diego, California.

At Aequitas, Heide specialized in creating reimbursement strategies, including preparing coding applications for both CPT® and HCPCS codes; working with medical directors and drafting payor coverage language for innovative technologies in the medical field; and developing commercialization plans. Heide also worked with internal research analysts developing health technology assessments and health economic analyses for pharmaceutical, medical device and biotechnology clients.

Because of her extensive knowledge of the California technology sector, Heide taught reimbursement strategy at Stanford University for several years. Early in her career, Heide worked at two health care trade associations—the California Healthcare Institute and the Healthcare Leadership Council— focused on advocating for health care reform and the continued success of the medical device, pharmaceutical and biotech sectors.