Feature story
Juul CEO to parents of kids who vape: “I’m sorry”
MONDAY, July 15, 2019 (CBS)—Juul Labs CEO Kevin Burns has a message for parents of young people who are addicted to his company’s vaping products: “I’m sorry.”
Burns issued the unusual apology during a tour of a Juul plant with CNBC, which is airing a documentary on vaping on Monday night. Asked how he would defend his company’s products to a parent of a child hooked on vaping, Burns said, “First of all, I’d tell them I’m sorry their child is using the product.”
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