Corporate Relations Policy
The Prevent Cancer Foundation is a national, non-profit organization whose mission is saving lives through cancer prevention and early detection. The Prevent Cancer Foundation receives funding from a diverse group of companies, enabling the Foundation to support research, education, advocacy and community outreach and screening programs across the nation to prevent cancer. The following policy has been approved by the Foundation Board of Directors to help guide and define these relationships, and offer transparency for the public. The Prevent Cancer Foundation accepts funding from corporate sponsors for research, educational, advocacy and community outreach programs and special events, as well as unrestricted contributions. The Prevent Cancer Foundation has ultimate authority over content, procedures and processes.
Corporate relationships will be evaluated based on the following criteria:
Independence: The Foundation will exercise independent judgment in all its decision making related to any corporate relationship.
Mission-related benefit: The relationship must provide a meaningful mission-related benefit to the general public or particular constituencies of the organization.
Consistency: The relationship must be consistent with the Foundation’s principles, public positions, policies, and standards.
Adherence: The relationship adheres to all applicable state and local laws and regulations.
Non-deceptive communications: All materials from the corporation or the organization directed to the public must contain accurate and non-deceptive terms or statements such that a reasonable person will understand the nature and extent of the corporate relationship. Specific monetary amounts need not be reported except where a purchase by a consumer causes a donation to be made to the Foundation, in which case the Foundation must disclose the amount or percentage of money from the sale which will actually go to the organization, the duration of the campaign (e.g., the month of October), and any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).
Privacy: If personal information about people participating in corporate-sponsored activities and/or programs is collected, the organization has written guidelines that protect the privacy of such people.
Balance: The organization evaluates on an annual basis the total amount of corporate support received as a percentage of total revenue.
The Prevent Cancer Foundation requires a Letter of Agreement (LOA) or contract for corporate partnerships clearly defining the role of each entity. The LOA must clearly indicate: (i) the amount of money that will be transferred to the Foundation; (ii) whether the payment is unrestricted or earmarked to support a particular event or program activity; (iii) a written description of the mission-driven activity supported that both parties will agree to use for purposes of disclosure to the general public; (iv) the manner in which each party will disclose the support to the general public; (v) the organization retains complete control of and right of approval over all content related to the event or program activity; and (vi) whether, and if so, how the organization’s name, logo and/or any identifying marks will be used by a corporation.
Corporate partnerships are reviewed and approved by the Foundation’s President and Founder, and the Executive Vice President and Chief Operating Officer, and are reviewed on an annual basis.
Any employee, member of the Board of Directors, board committee member or consultant of the Prevent Cancer Foundation is required to disclose personal or organizational financial relationships with any company or company product mentioned in public remarks.
The Prevent Cancer Foundation does not endorse any medical product, treatment protocol or service or provide medical advice to patients. In addition, the Prevent Cancer Foundation does not link its Web site to any product specific Web sites.
Any corporate partner wishing to reference the Prevent Cancer Foundation or any Prevent Cancer Foundation project in public relations, marketing or promotional materials or activities must first seek the prior review and written approval of the Foundation.
The Prevent Cancer Foundation reserves the right to approve participation of third parties that may be recommended by a partner or funder for involvement in any program, project or event.
The Prevent Cancer Foundation does not sell or provide its postal mailing or electronic mailing list directly to any corporate sponsor.
All materials and programs developed by the Prevent Cancer Foundation are the property of the Foundation, must carry the Foundation copyright, and cannot be changed, modified or duplicated without prior written permission from the Prevent Cancer Foundation.
The Foundation discloses all corporate funding in its annual report, which is available to the general public.
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