Think About the Link™

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Think About the Link™ is running an advertisement in Times Square (43rd and Broadway) to increase the public’s awareness of the link between human papillomavirus (HPV), hepatitis B, hepatitis C and cancer.  On average over 300,000 pedestrians enter the Times Square Bowtie*, while another 115,000 drivers/passengers pass through by car and bus each day . Visitors to this location can experience the 10-second advertisement several times per day until November 30, 2016.


Think About the Link™ is a multi-year prevention and education campaign from the Foundation advancing awareness of the connection between cancer and viruses.

Hundreds of thousands of people in the world suffer from cancers caused by viruses and millions more suffer from the viruses that cause them.

Many people are unaware that a link exists between certain viruses and cancer. As a result, many people do not take steps that can prevent many viruses, and ultimately, cancer.

Think About the Link™ aims to raise awareness of the link between viruses and cancer with the ultimate goal of preventing cancer. The campaign is focused on three viruses linked to cancer, including human papillomavirus (HPV), hepatitis B, and hepatitis C.

Think About the Link™ aims to increase screening for the viruses, increase immunization rates for HPV and hepatitis B and raise awareness of and access to treatment options available for hepatitis C.

  • One in every four people in the United States is infected with at least one strain of Human Papillomavirus (HPV).
  • HPV is linked to cervical, anal, oropharyngeal, anal, vaginal, vulvar and penile cancers.
  • Each year, 12,000 cases of cervical cancer are diagnosed and more than 4,000 women in the United States die from the disease.
  • With immunization, HPV-induced cancers could be avoided.

Hepatitis B and C

  • In the next 10 years, approximately 150,000 people in the United States will die from liver cancer and end-stage liver disease associated with chronic hepatitis B and C.
  • Most people remain unaware that they are infected until later in life, when they show symptoms of cirrhosis or liver cancer.

There are several ways to lower your risk of cancer – visit our page on viruses and cancer to learn more. Vaccination is another weapon at our disposal. Thousands of Americans can prevent virally-induced cancers by simply receiving the vaccines they need.

Method Virus Cancer
Vaccine                   HPV Prevents       Cervical Cancer 
Vaccine HPV Prevents Oropharyngeal Cancer 
Vaccine HPV Prevents Anal Cancer 
Vaccine HPV Prevents Vaginal Cancer 
Vaccine HPV Prevents Vulvar Cancer 
Vaccine HPV Prevents Penile Cancer 
Vaccine Hep B Prevents Liver Cancer 
Treatment Hep C Prevents Liver Cancer 

National Call to Action – Think About the Link™ will promote conversations between health care providers and consumers about cancer prevention through vaccination.

There are many things that happen in life that are beyond our control. Taking the steps to help prevent virally-induced cancers is not one of them. Review our campaign resources and talk to your doctor or patient today.

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The Think About the Link Campaign is supported in part by Merck, Gilead, and AbbVie.

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