Cause Related Marketing
According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with “good cause.” The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible.
The Prevent Cancer Foundation, a 501(c)3 nonprofit, works with businesses to create cause-related marketing opportunities that are a “win-win” for both. Your company can highlight its outstanding corporate citizenship, increase customer loyalty, and widen marketing reach, while at the same time, the Foundation gains greater visibility for its mission and raises vital funds.
If you are interested in discussing a cause-marketing partnership, please contact Jan Bresch at 703-519-2106 or Jan.Bresch@preventcancer.org.
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