As a founding member and vice-president of the Global Lung Cancer Coalition (GLCC), it was my pleasure to join CancerCare’s Win Boerckel in New York City yesterday to present the 2010 Global Lung Cancer Coalition Journalism Award in the US National Media category to Katie Couric. Her CBS Evening News segment on June 29th raised awareness about the prevalence of lung cancer, especially among women.
The Global Lung Cancer Coalition consists of organizations from 16 countries in North America, South America, Europe, Asia and Australia. The Prevent Cancer Foundation, CancerCare, the National Lung Cancer Partnership, and Lung Cancer Alliance are the four U.S.-based GLCC organizations. We work together and with our partner organizations abroad to promote global understanding of the burden of lung cancer and the right of patients to effective early detection, better treatment and supportive care.
The Lung Cancer Journalism Awards were first launched by the GLCC in May 2006 to recognize exceptional journalists who have raised awareness about lung cancer, a disease that receives very little media coverage in comparison with other types of cancer. Each country recognizes three journalists and awards are given for national media, local media and new media.
In addition to Katie Couric in the US National Media category, Heather Unruh of Boston ABC affiliate WCVB-TV was the recipient in the US Local Media category for her four-part series, “The Deadliest Enemy (Lung Cancer)” and Lynne Eldridge, M.D. was the recipient in the US New Media category for her Lung Cancer Blog on About.com.
Congratulations to all of the recipients of this year’s GLCC Journalism Awards!