Prevent Cancer Foundation Teams Up With Revolution Health to Deliver Cancer Prevention Message to Larger Online Audience Prevent Cancer: Start YOUR Revolution!

FOR IMMEDIATE RELEASE:
February 13, 2008

MEDIA CONTACT:
Susanne Hartman
703-837-3692
susanne.hartman@preventcancer.org

Prevent Cancer: Start YOUR Revolution!

ALEXANDRIA, VA, February 13, 2008 — The Prevent Cancer Foundation has become a nonprofit partner with RevolutionHealth.com to create a larger avenue for the delivery of vital cancer prevention information. RevolutionHealth.com is the cornerstone of Revolution Health Network, one of the most trafficked health destinations on the Internet. The Prevent Cancer Foundation — the only organization dedicated to the prevention of cancer since 1985 — now has a permanent space on RevolutionHealth.com which includes information about the organization and its mission as well as recent news about ongoing efforts to prevent cancer through research, education and community outreach. The Prevent Cancer Foundation’s partnership with Revolution Health provides a combination of vital health information, tools, communities and services in one online location.

“We share a common goal with Revolution Health to empower others to take control of their health and wellness so they can lead better, healthier lives,” explains Jan Bresch Mahrer, Executive Vice President and Chief Operating Officer of the Prevent Cancer Foundation. “This is a win-win for both of us as it broadens the online route for anyone looking for information about preventing cancer.”

“We share with our nonprofit partners a passion for bringing to consumers trusted information about medical conditions and emotional support to those dealing with them,” said Dominick Kennerson, M.H.S.A., Director of Nonprofit Partnerships for Revolution Health. “We are helping to accomplish this by delivering valuable information about relevant nonprofit organizations, including the Prevent Cancer Foundation, on RevolutionHealth.com.”

Recent research from the Pew Internet & American Life Project shows that Americans are indeed looking online for health information:

  • Approximately 80 percent of American internet users, or some 113 million adults, have searched for information on at least one of 17 health topics.
  • Certain groups of internet users are the most likely to have sought health information online: women, internet users younger than 65, college graduates, those with more online experience, and those with broadband access at home.
  • Almost half of health seekers say their quest for information was undertaken on behalf of someone else, not themselves.
  • Roughly three-fourths of health seekers say they felt reassured that they could make appropriate health care decisions after their last search.
  • A majority of health seekers said they felt confident to raise new questions with their doctor, relieved or comforted by the information they found online, or eager to share their new knowledge with others.

Beyond information, Revolution Health also provides interactive tools to calculate your health informationtrack health statistics over time and assess your overall risk for major diseases including cancer. Also, the Prevent Cancer Foundation is teaming up with Revolution Health to create a group dedicated to preventing cancer — where you can set and track the progress of common goals, interact with our experts in the field, and connect with others who want to prevent cancer — ultimately providing an outlet to share experiences, suggest solutions, and inspire each other.

Mahrer adds, “RevolutionHealth.com is providing us with a new and robust forum to share our information, resources, expertise and essentially ‘our voice’ to a very large online audience, many of whom who are craving the latest information on how to live cancer free.”

The Prevent Cancer Foundation is the only organization in the United States solely dedicated to the prevention of cancer. There are currently eight known cancers that can be prevented through healthy lifestyle choices. They are: breast, cervical, colorectal, lung, oral, prostate, skin and testicular cancers.

About Prevent Cancer Foundation
The Prevent Cancer Foundation (formerly the Cancer Research and Prevention Foundation) was started in 1985 when Founder and President Carolyn Aldigé first understood the power of prevention to defeat cancer — and recognized that too few of the country’s resources were used to promote cancer prevention research or education. Today, it is one of the nation’s leading health organizations and has catapulted cancer prevention to prominence.

Since its inception the Foundation has provided more than $97 million in support of cancer prevention and early detection research and education programs. The Foundation’s peer-reviewed grants have been awarded to more than 300 scientists from more than 150 of the leading academic medical centers nationwide. This research has been pivotal in developing a body of knowledge that is the basis for important cancer prevention and early detection strategies. For more information, please visit www.preventcancer.org.

About Revolution Health
Revolution Health Group LLC was created by AOL Co-Founder Steve Case to create products and services that empower people by putting them at the center of the health system. The flagship of the company is RevolutionHealth.com, which was recently named the Best Overall Internet Health Site by the eHealthcare Leadership Awards. The free consumer health and medical web site marries expert content and online tools with the power of social networking. RevolutionHealth.com is part of Revolution Health Network which also includes CarePages.com, SparkPeople.com, drugstore.com and HealthTalk.com. Revolution Health also offers premium services that enable companies to provide health content and customized online tools to their employees, including customized portals, employee wellness incentives and telephonic services.

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