Archive for June, 2008

Prevent Cancer Foundation Joins Stand Up To Cancer National Campaign as Member of Advocate Advisory Council

Monday, June 23rd, 2008

FOR IMMEDIATE RELEASE:                                CONTACT:
June 23, 2008  Jasmine Greenamyer
703-837-3695
jasmine@preventcancer.org

ALEXANDRIA, VA – The Prevent Cancer Foundation has joined Stand Up To Cancer a new initiative to raise philanthropic dollars nationwide in order to accelerate ground-breaking research. President and Founder Carolyn Aldigé is a member of the Advocate Advisory Council, which is comprised of representatives from 25 cancer advocacy organizations. The Advocates will sit side-by-side with researchers, physicians and scientists guiding the research that is funded by Stand Up to Cancer. The campaign will be launched with a nationwide telethon on September 5.

Stand Up To Cancer is an unprecedented collaboration uniting the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy. ABC, CBS and NBC will donate one hour of simultaneous commercial-free prime time for a nationally televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancer’s reign as the leading cause of death among Americans under the age of 85. The program will be hosted by evening news anchors Katie Couric, Charlie Gibson and Brian Williams.

“We are excited to be a part of this national campaign where we can lend our 20 plus years of experience educating the public on how they can lower their risk for cancer and through the funding of cancer prevention research. This initiative has the opportunity to fund innovative research that could make a difference in the lives of so many Americans,” stated Carolyn Aldigé.

The Stand Up To Cancer special will feature legendary recording artists and stars from film and television who will perform live as well as present filmed content giving viewers insight into cancer. Various screening tests will be demonstrated in novel and entertaining ways. “Katie, Charlie and Brian will report on potentially life-saving research, speaking with both patients and scientists. We hope to entertain you, educate you, move and inspire you,” said Laura Ziskin, a cancer survivor who will produce the September 5th broadcast. Her film credits include the Spider-Man trilogy, As Good As It Gets, and Pretty Woman, and she also produced the 74th and 79th Annual Academy Awards.

The Prevent Cancer Foundation is also listed as a resource on the new Stand Up To CancerWeb site at: http://www.standup2cancer.org/resources.

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About Prevent Cancer Foundation

The Prevent Cancer Foundation (formerly the Cancer Research and Prevention Foundation) was started in 1985. Today, it is one of the nation’s leading health organizations and has catapulted cancer prevention to prominence.  Through healthy lifestyle choices, you can reduce your risk of breast, cervical, colorectal, lung, oral, prostate, skin and testicular cancers.

Since its inception the Foundation has provided more than $97 million in support of cancer prevention and early detection research, education and community outreach programs. The Foundation’s peer-reviewed grants have been awarded to more than 300 scientists from more than 150 of the leading academic medical centers nationwide. This research has been pivotal in developing a body of knowledge that is the basis for important cancer prevention and early detection strategies. For more information, please visit www.preventcancer.org.

About Stand Up to Cancer

Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established by a group of media, entertainment and philanthropic leaders, whose lives have all been affected by cancer in significant ways. Stand Up To Cancer is bringing industry resources — people, as well as mediums such as television and the Web — to bear in the fight against cancer as never before. For more information, please visit www.standup2cancer.org.

Cancer Organizations Unite on Messages for the Public Public Needs to Know They Can Reduce Their Risk for Cancer

Tuesday, June 10th, 2008

FOR IMMEDIATE RELEASE:                                CONTACT:
June 10, 2008   Jasmine Greenamyer
703-837-3695
jasmine@preventcancer.org

ALEXANDRIA, VA – The Prevent Cancer Foundation is joining with C-Change to eliminate cancer as a major public health problem, by communicating consistent research-based messaging to the public. C-Change and its partners hope that a unified communications strategy across every sector of society will most effectively encourage consumers to take a more active role in reducing their risk for cancer.

C-Change recently conducted a survey to better understand consumer attitudes and behaviors about cancer. The survey investigated what actions, if any, consumers are currently taking to reduce their risk of cancer and what is their perceived level of control over their risk. Results indicated that:

  1. Only a little over half of all Americans over the age of 35 are knowledgeable about the potential risks of developing cancer.
  2. Only one out of two individuals is aware of the ways to reduce their risk.
  3. A quarter of Americans surveyed believe it’s extremely or very difficult to reduce their risk for cancer, when in fact there are small steps they can take every day to lower their risk.

C-Change, Prevent Cancer Foundation, American Cancer Society, the Lance Armstrong Foundation, and other partners are all sharing clear, simple messages about healthy living and screening, to help empower individuals to take charge and reduce their own risk of cancer. Communication campaign efforts will relay that there are simple but meaningful ways to reduce your risk: Get Screened, Eat Well, Be Active, and Get Help to Quit Smoking and Tobacco. Now you know. Now you can.

“Organizations like the Prevent Cancer Foundation, along with other nonprofits, the government, and corporate partners can all play a role in educating the public about steps they can take to lower their risk of developing cancer, or increasing their chances to detect it early. We believe we can reduce the public’s confusion about cancer prevention, if all of these various sectors have a consistent message,” stated Carolyn Aldigé, president and founder of the Prevent Cancer Foundation.

Prevent Cancer Foundation is releasing a series of print public service announcements (PSAs) that incorporates this new unified messaging. Immediately available for distribution are two PSAs: one promotes screening for colorectal cancer and the other encourages men, women and children to reduce their risk for skin cancer. The Foundation has also incorporated the messaging into its other communications. The PSAs are available for download at www.preventcancer.org.

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About Prevent Cancer Foundation

The Prevent Cancer Foundation (formerly the Cancer Research and Prevention Foundation) was started in 1985. Today, it is one of the nation’s leading health organizations and has catapulted cancer prevention to prominence. Through healthy lifestyle choices, you can reduce your risk of breast, cervical, colorectal, lung, oral, prostate, skin and testicular cancers.

Since its inception the Foundation has provided more than $97 million in support of cancer prevention and early detection research, education and community outreach programs. The Foundation’s peer-reviewed grants have been awarded to more than 300 scientists from more than 150 of the leading academic medical centers nationwide. This research has been pivotal in developing a body of knowledge that is the basis for important cancer prevention and early detection strategies. For more information, please visit www.preventcancer.org.

About C-Change

C-Change is comprised of the nation’s key cancer leaders from government, business, and nonprofit sectors. These cancer leaders share the vision of a future where cancer is prevented, detected early, and cured or is managed successfully as a chronic illness.

One of the underlying principles of C-Change is to leverage the leadership and expertise of all sectors of society to eliminate cancer as a major public health problem at the earliest possible time. C-Change is both a forum and a catalyst for identifying issues and major challenges facing the cancer community and for initiating collaborative actions to complement the efforts of individual C-Change Members.

Former President George Bush and former First Lady Barbara Bush are Co-chairs of C-Change; Senator Dianne Feinstein serves as Vice Chair. Currently, there are about 130 C-Change participants, all of whom are central figures from the public, private, and nonprofit sectors.